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  PMA LogoProperty Marketing Awards

The annual Property Marketing Awards, with Estates Gazette, matter. The velocity of change on the marketing landscape is unprecedented.

Annual UK advertising spend is predicted to break the £20bn barrier in 2016 (AA/Warc 2015 Report). Internet and mobile has driven the lion's share of the growth. The top spenders in property splashed out around £35m on advertising last year – the largest proportion of which was spent on traditional press advertising.

According to the latest IPA Bellwether Report (Jan 2016) UK marketers have indicated a positive outlook for their 2016/17 budget plans, with almost 25% of companies signalling growth in their total budgets for the coming year. Internet marketing recorded the strongest upward revision to budgets of all the Bellwether categories.

Judged by an independent panel of marketing experts in their respective fields, you are encouraged to persuade colleagues and associates to enter their best marketing campaigns for a PMA to gain recognition and awareness for their work, and associated real estate projects.

The 2016 categories and entry details are available on the PMA website propertymarketingawards.co.uk. The deadline for entries is Friday 8 April, with the awards night being held on Thursday 23 June, at 30 Euston Square, hosted by BBC presenter, Matt Dawson MBE. Proceeds from PMA go towards the Livery's Charitable Trust.

Says PMA Chair Colin Peacock, "It's a great night and a great cause, we look forward to seeing the livery well represented. Sponsorship opportunities are still available and tickets go on sale at the end of May. Come and see for yourself which innovative marketing campaigns are being talked about!"

Preceding the annual PMA that evening, Estates Gazette are hosting the annual marketing summit focusing this year on content, skills, talent, data and digital culture and how they impact day-to-day business activities across both residential and commercial property sectors.

Thomas Brown, former CIM Marketing Director, and new chair of the PMA jury says, "The UK property market is a leading example of a competitive, innovative and progressive sector and I encourage anyone working in the real estate and property market to reflect on their best work during 2015 and make sure they don't miss this great opportunity to be recognised for it."

Follow @PropMarAwards

If you have something to say and would like to contribute an article to the PMA blog please contact sarah.sherwin@broadstreetcommunications.co.uk

PMA 2014
The 2015 Property Marketing Awards winners

 
   
       
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